Strategic and Operational Priorities

Strategic priorities

Capitalise on market leadership

Broaden portfolio of services

Drive ongoing profit growth in PeoplePlus

Grow in Republic of Ireland

Staffline’s Recruitment divisions have market-leading positions in the supply of blue-collar temporary workers. Our focus
is taking advantage of our strengthened balance sheet to expand our market share to drive growth.

Further expand existing expertise and technology capabilities to grow revenues from higher margin services including permanent recruitment and managed services.


Despite lingering headwinds in the training sector, our focus remains on winning new contracts, innovating to drive additional business volumes, and leveraging our experienced senior leadership team to consolidate our positions in prison education and Department for Work & Pensions employability schemes.


RoI has an attractive recruitment market, allowing us to invest in additional branches and fee-earners. Our priority is expanding our high-margin white-collar recruitment
service and retaining existing key public sector contracts in Northern Ireland.

Operational priorities

Operational priority


Achievements in 2022

Operational excellence

- Focus & simplicity
- Clear leadership
- Organisational design
- Fulfilment
- KPI reporting
Significant new business wins – BMW and VINCI Construction

Governance and compliance

- Main Board
- Group policies
- Strong balance sheet and financing
- Internal audit & compliance
Board composition transformed and corporate governance processes strengthened. Head of Internal Audit appointed.

Cost base

- Headcount
- Group overhead synergies
- Integration & balance sheet efficiencies
- Profit & cash focus
- Competitive positioning
  • Substantial growth in permanent recruitment
  • Expansion of the Managed Service Provider offering into Sainsbury’s/Argos

Digital and technology

- IT estate shared services
- Tech supply chain
- Cyber security & data
- Automation & AI
- Digital transformation
  • Opened new office in Limerick
  • Record trading performance in RoI

Clients and branding

- Leveraging existing clients
- Focus on growth sectors
- Growing sales pipeline
- Cross selling
Irish businesses adopted the Staffline branding across the island. Building upon long established relationships with strong contract base and future opportunities.


- Succession & leadership
- Talent attraction & retention
- Productivity
- Incentives & compensation
Prompt and imaginative solutions provided to clients in response to the Covid-19 pandemic. Strengthened online, in-house training and development programmes.

Our Group vision is to be a world class recruitment and training Group, the clear market leader and trusted partner known for excellent service and integrity, driven forward by digital innovation.

We do this through our brand values of:

  • Teamwork: working together across the business to achieve more for our customers
  • Respect: taking time to understand, trust and support each other to achieve shared success
  • Commitment: demonstrating a relentless and driven ambition to exceed expectations
  • Reliability: fulfilling all our customer requirements, getting the job done
  • Creativity: solving problems and suggesting new ideas and insights
  • Integrity: doing things the right way, for the right reason, ethically, honestly, every time