Strategic and Operational Priorities

Strategic priorities


Capitalise on market leadership

Broaden portfolio of services

Ongoing profit growth in PeoplePlus

Grow in Republic of Ireland

Staffline’s Recruitment divisions have market-leading positions in the supply of blue-collar temporary workers. Our focus
is on taking advantage of our strengthened balance sheet to expand our market share to drive growth.

Further expand existing expertise and technology capabilities to grow revenues from higher margin services including permanent recruitment and managed services.


Despite a commissioning lull, our focus remains on winning new contracts, innovating to drive additional business volumes, and leveraging our experienced senior leadership team to consolidate our positions in prison education and Department for Work & Pensions employability schemes.


RoI has an attractive recruitment market, allowing us to invest in additional branches and fee-earners. Our priority is expanding our high-margin white-collar recruitment
service and retaining existing key public sector contracts in Northern Ireland.

Operational priorities

Operational priority


Progress in 2023


- Succession & leadership
- Talent attraction & retention
- Productivity incentives
- Compensation
  • Further development of online and in-house training and development programmes
  • Awareness campaigns and support groups covering unpaid carers, neurodiversity, disability and BAME

National reach and scale

- Presence across the whole UK
- Onsite and branch network
- 455 locations
- 28,000 workers out each day (average)
Launched relationship with G4S offering permanent recruitment and started Medical division in Ireland.

Operational excellence

- Focus & simplicity
- Clear leadership
- Organisational design
- KPI reporting
Increased market share with key customers including GXO, Sainsbury’s and Tesco as well as winning sole supply with Morrisons and AMFRESH.

Databases, tech and innovation

- Technology supply chain
- Cyber security & data management
- Automation & AI
- Digital transformation
Continued investment in IT infrastructure and digital platforms.

Clients and branding

- Leveraging existing clients
- Focus on growth sectors
- Growing sales pipeline
- Cross selling
Won our largest contract to date in ROI with the An Garda Síochána, the national police and security service of the ROI.

Financial strengths

- Strong balance sheet
- Significant financing headroom
- Refinanced with lower costs
- Interest rate cap
  • Share buyback programmes returning £5m to shareholders
  • Refinanced invoice discounting facility with improved terms, reflecting progress in the business and ongoing balance sheet strength.


Our Group vision is to be a world class recruitment and training Group, the clear market leader and trusted partner known for excellent service and integrity, driven forward by digital innovation.

We do this through our brand values of:

  • Teamwork: working together across the business to achieve more for our customers
  • Respect: taking time to understand, trust and support each other to achieve shared success
  • Commitment: demonstrating a relentless and driven ambition to exceed expectations
  • Reliability: fulfilling all our customer requirements, getting the job done
  • Creativity: solving problems and suggesting new ideas and insights
  • Integrity: doing things the right way, for the right reason, ethically, honestly, every time